Game Tie-Ins

Warner Bros have gone a step further in marketing their new movie, Pacific Rim. They have developed games based on the movie with the same title and a similar story line. The games have been released onto Xbox Live as well as iPhone apps and an online gaming site. The games follow the trend of fighting the Kaiju to defend your cities. The anticipation of the movie was strengthened by these games as it immersed fans into the movie where they control their own Jaeger. The games have not received glowing reviews but are stated as being a "fun time waster".

The technique of creating a game inline with the movie has started to become a widely used form of communication. It can be viewed as just another avenue to reach the target audience as it may be some of the only places that the target audience will be exposed to the marketing messages.

References:
Legendary and Warner Bros, 2013. Jaeger Combat Simulator. [Online] 
Available at: http://jaegercombatsimulator.pacificrimmovie.com/
[Accessed 7 July 2013].
Microsoft, 2013. Pacific Rim Download. [Online] 
Available at: http://marketplace.xbox.com/en-AU/Product/Pacific-Rim/66acd000-77fe-1000-9115-d802584112c1
[Accessed 7 July 2013].
Reliance Big Entertainment, 2013. Pacific Rim App, India: Reliance.
Scified, 2013. Pacific Rim By Fans for Fans, California: SCIFIED.