Publicity

Pacific Rims director Guillermo Del Toro promoted the movie heavily at the 2013 E3 show in June at the Los Angeles convention centre. E3 is the Electronic Entertainment Expo is an annual trade fair for the computer and video games industry presented by the Entertainment Software Association. It is used by many video game publishers and accessory manufacturers to show off their upcoming games and game-related merchandise. This is the perfect place for Pacific Rim to be advertised in such a way as majority of the people who attend E3 are also Pacific Rim's target audience. Guillermo Del Toro promoted the movie through a quite overview on the movie itself, how it was made and finished with a trailer exclusive to the E3 show. Pacific Rim had its own booth at the show which was continuously showing trailers and clips from the movie and the making of it. 

The move to have the director of Pacific Rim being the one at E3 has definitely scored highly by the fans of the show. Being at these trade events where the target market fights to get into is a very well thought out plan and I believe did wonders for the movie. It seemed as though Pacific Rim was a sponsor, even if it wasnt advertised that way as a couple of the other presenters had strong ties to Pacific Rim. Tracy Lee Stum and David Garibaldi both painted pictures from scenes of the movie or characters. There were even portraits of the director of Pacific Rim. 

References: 

E3 Expo, 2013. Home. [Online]
Available at: http://www.e3expo.com/
[Accessed 14 July 2013].

Earnest, J., 2013. 3 Days at E3. [Online]
Available at: http://www.qualcomm.com/snapdragon/blog/2013/06/20/3-days-e3
[Accessed 14 July 2013].