Legendary Pictures and Warner Bros have, in my opinion, done everything in their power to get the message to their target audience that Pacific Rim is a must see movie. They have explored every avenue to reach their audience from appearing at events, to running television commercials to ensuring that billboards all over the country have a fight scene on them. I do not believe that Legendary Pictures and Warner Bros have missed any opportunities and have successfully saturated the market with awareness. However, due to some bad reviews coming through from critics, Pacific Rim's opening weekend has not done all too well. This being said, the weekend is not over and we will not know final numbers until later in the week.