Focuses

Pacific Rim opens on nationally on the 11^th of July 2013 and Warner Bros. has been quite active with its lead up promotions. Television ads, Facebook pages, blogs, Fan pages, Billboards, posters and trailers. Fans of the show have created their own web pages with pictures, forums and information about the film, its cast and any news associated with it. This shows the viewer anticipation of the movie is quite high and will help the advertising for the movie immensely as it is a free service.

Warner Bros. seems to be focusing heavily on the Jaegers and their affiliation to a certain country. They are using this affiliation to a country to push the movie in certain countries by showing the efforts and characteristics of each one. They are also using scenes in each country where a Jaeger and a Kaiju are fighting over landmarks in each country. They are distributing this artwork to be put on bus stops, buses, billboards and posters.

The idea of focusing on the differences in Jaegers by country arouses the publics interest as they can compare the Jaegers and raise the age old debate about whos country is bigger, better & stronger. This then serves as a talking point between consumers and keeps the movie in the forefront of their minds.

References:

Warner Bros. and Legendary Entertainment, 2013. Home. [Online] 

Available at: www.pacificrimmovie.com/

[Accessed 22 June 2013].