Focuses

Pacific Rim opens on nationally on the 11^th of July 2013 and Warner Bros. has been quite active with its lead up promotions. Television ads, Facebook pages, blogs, Fan pages, Billboards, posters and trailers. Fans of the show have created their own web pages with pictures, forums and information about the film, its cast and any news associated with it. This shows the viewer anticipation of the movie is quite high and will help the advertising for the movie immensely as it is a free service.

Warner Bros. seems to be focusing heavily on the Jaegers and their affiliation to a certain country. They are using this affiliation to a country to push the movie in certain countries by showing the efforts and characteristics of each one. They are also using scenes in each country where a Jaeger and a Kaiju are fighting over landmarks in each country. They are distributing this artwork to be put on bus stops, buses, billboards and posters.

The idea of focusing on the differences in Jaegers by country arouses the publics interest as they can compare the Jaegers and raise the age old debate about whos country is bigger, better & stronger. This then serves as a talking point between consumers and keeps the movie in the forefront of their minds.

References:

Warner Bros. and Legendary Entertainment, 2013. Home. [Online] 

Available at: www.pacificrimmovie.com/

[Accessed 22 June 2013].

Overview

Movie Synopsis:

"Pacific Rim is an upcoming 2013 American science fiction film directed by Guillermo del Toro and written by del Toro and Travis Beacham. The film is set in the near future when legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju. On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes—a washed up former pilot and an untested trainee who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankind’s last hope against the mounting apocalypse.
The film was produced by Legendary Pictures and will be distributed by Warner Bros. The film will be released in 3-D and IMAX 3D on July 12, 2013."


Legendary Pictures and Warner Bros Background:

Legendary Pictures LLC was founded in California in 2000 by Thomas Tull. In 2005 Legendary Pictures signed an agreement with Warner Bros to co-produce and co-finance up to 40 films over seven years. Legendary Pictures is now valued at more than 1 Billion dollars.

Warner Bros. Entertainment Inc. was founded in 1918 by Albert Warner, Harry Warner, Sam Warner and Jack Warner. Warner Bros. first movie theatre was opened in Cascade, NewCastle Pennsylvania. Warner Bros. now has a revenue of 12 Billion and holds the rights to 6,600 feature films, 48,000 television titles and 14,000 animated titles (including over 1,500 classic animated shorts).

References:

Legendary Entertainment, 2013. About. [Online] 

Available at: http://www.legendary.com/about/

[Accessed 22 June 2013].

Warner Bros. and Legendary Entertainment, 2013. Home. [Online] 

Available at: www.pacificrimmovie.com/

[Accessed 22 June 2013].

Warner Bros., 2013. Company Info. [Online] 

Available at: http://warnerbros.com.au/company-info

[Accessed 22 June 2013].